Public Relations Dissertation

May 2nd, 2010

Public Relations Dissertation
A Summarised Guide to Public Relations Dissertations

Public Relations is a broad field with various avenues to explore. Therefore, when you take the bold and admirable step to embark on your Public Relations Dissertation, you need to ensure that you have identified exactly which area of the Public Relations field you will be focussing on. As daunting as it may seem, completing your Public Relations Dissertation is not that far from your reach if you follow a logical, structured approach.

Your Dissertation Topic and subsequent Research Question should be carefully crafted before you develop your dissertation project plan. This will ensure that you achieve the desired outcome and you don’t venture outside of your set guidelines and dissertation parameters. The following are some useful hints for the successful completion of your Public Relations Dissertation:

Narrow it down
Many students get bogged down by deciding on a research topic for their dissertations. Ask yourself the following questions:
o What has interested me most during my undergraduate degree?
o Which course have I particularly excelled in?
o Which aspect of the Public Relations field has intrigued me most?

Once you have answered these questions and done the appropriate level of your research, the decision-making process should become much simpler.

Ask for Advice
Your tutors, lecturers and advisors are available to assist you in structuring a well-researched question for your dissertation. Research previous Public Relations Dissertations and pay particular attention to the critiques, comments and compliments. Use the resources available to you before you finalise your Dissertation Topic.

Know what you Want
Take care to plot exactly what information you require and what your objectives are before you embark on your research.

Whether your questions relate to Consumer Behaviour, Target Markets or any other technical component of your field, guide yourself in the following manner:
o What questions do I need answered?
o What other relevant information will I need?
o What sources are most reliable?
o Which topics am I exploring?

Limit your research to your specific objectives only or you might find yourself spending an alarming amount of time on research before you have even begun the actual research for your dissertation.

Break down each of the phases of your dissertation into specific steps and outcomes and then allocate a realistic timeframe to each of them. Incorporate extended timeframes for any potential obstacles you might encounter as well as any variants to your research. Whether you have decided on a quantitative or qualitative dissertation, time allocation is critical and you should diligently work towards complying with them.

This is the stage which requires careful deliberation and structured thought. You should now have a visual image of the outline for your dissertation as well as a formal overview of the structure of other Public Relations Dissertations which you have researched. The last step before the actual implementation process kicks off is to transfer this visual image onto paper in the form of a well structured outline with a logical flow.

There are many resources available to assist you in the final write-up of your dissertation. The team at are specialists in this field and have brought students in many disciplines – including Public Relations students – to success in their dissertations.